Think before you eat

I often visit Worldchanging to see what's up with those fine folks who think so clearly about how we live in the world, and to find out what others are doing about making the world a better place. Recently they posted this public service announcement produced for Japan about national food security and public health.

The original blogger' interpretation of the meaning and influence of the PSA is very clear, and I agree with her analysis, so I'm republishing it here:
If you haven't yet seen this video from the Japanese Ministry of Agriculture, Forestry and Fisheries (MAFF), you're missing out. One of the cooler PSAs I've ever seen, it offers an entertaining animated rundown of food security, though the concept is never mentioned in so many words (at least in translation).

The dilemmas: Japan's food culture is slipping away; it depends dangerously on imports from a very small group of nations; Japan's agriculture economy is suffering; and Japanese citizens are unhealthy from eating too much meat and greasy food.

The solutions: Japanese citizens should think before they eat; supermarkets should buy healthy, locally produced foods and label them as such; farmers should produce more of what people need to eat.

What's missing from the minimal dialogue, I think, is a mention of the substantial changes in policy needed to help make all of these good things happen (for a background on that, I recommend Michael Pollan's recent essay).

But effective public education like this very viral video is a great first start. And the dancing cows are wonderfully, weirdly mesmerizing.


  1. Anonymous8:32 p.m.

    Wow - that's all I can say about this. Miranda

  2. You make me feel like dancing
    Until the morning comes
    You make me feel (romancing)
    On and on and on...

    gotta love the Japanese

  3. Hey I was trying to find your old posting about pajamas. You need a search widget on you sidebar.


  4. pretty amazing!!